Leonardo

Brand clarity, when you need it.

Find guidelines, download approved assets, and apply the brand with confidence.

Explore guidelines Request access

Brand categories

Start with the foundation you need.

Logo

Marks, clear space, and downloads.

Color

Main and secondary colors, balance, and usage.

Typography

Main type, roles, hierarchy, and alternatives.

Photography

Twelve categories with an interactive library.

Icons

Family, roles, and downloadable icon library.

Graphic Elements

Grid, patterns, and spacing.

Brand Applications

Brand stories across real environments.

Brand in Action

Campaigns and live brand moments.

Tone of Voice

Writing principles and messaging.

Image Gallery

Curated visual library and collections.

Brand Strategy

Purpose, positioning, and values.

Featured guidance

Curated paths for the most common brand tasks.

Ask the brand assistant

Get guided answers grounded in approved brand content.

Open assistant

Featured downloads

View all

Main logo — RGB

Primary lockup for screens and digital use (RGB).

Updated Aug 10, 2026

Download AI410.2 KB Download SVG17.6 KB Download PNG117.2 KB

Main logo — CMYK

Primary lockup for commercial print (CMYK).

Updated Aug 10, 2026

Download AI410.2 KB Download SVG17.6 KB Download PNG117.2 KB

Main logo — Pantone

Primary lockup for spot-color print (Pantone).

Updated Aug 10, 2026

Download AI410.2 KB Download SVG17.6 KB Download PNG117.2 KB

Secondary logo — RGB

Secondary lockup for constrained layouts (RGB).

Updated Aug 10, 2026

Download AI410.2 KB Download SVG17.6 KB Download PNG117.2 KB

Announcements

Jul 28, 2026

Leonardo public beta is live

Guidelines, selected assets, and global search are available to everyone. Private libraries arrive next.

Learn more

Jul 18, 2026

Updated logo pack published

Horizontal, stacked, and symbol files have been refreshed with clearer SVG structure.

Learn more

Quick links

FAQ Resources News Request access